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Week 1: Foundation

Build your audience base. PH doesn't create momentum — it amplifies it. You need at least a small army of supporters ready to show up.

• Set up your "Coming Soon" / teaser page on Product Hunt. Schedule your launch and create the teaser immediately. People who click "Notify Me" will get an email on launch day.
• Start your email list push. Email your list explaining that you're launching on PH, why it matters to you, and ask them to create a PH account if they don't have one.
• Warm up accounts. Ask supporters to spend 2 minutes upvoting and commenting on a few products on PH. The algorithm favors votes from "warmed up" accounts. This is the single highest-ROI pre-launch action.

Week 2: Community Groundwork

• Engage on Product Hunt daily. Comment on other launches. Ask genuine questions. Support other makers. This builds your PH reputation and karma. People who you help now will often reciprocate on your launch day.
• Identify communities to leverage. Think: Twitter/X, LinkedIn, Slack groups, Discord servers, subreddits, Indie Hackers, relevant Facebook groups. Make a list.
• Start "building in public." Share teasers of your product on social media. Not polished marketing — raw, authentic looks at what you're building and why. This warms up your audience.

Week 3: Assets + Activation

• Finalize all creative assets (see Creative Assets Checklist below).
• Write your Maker Comment (see template below). Refine it over multiple drafts.
• Pre-write your launch day social posts — Twitter thread, LinkedIn post, email blast. Have 3 waves ready: midnight, morning, afternoon.
• Build your "launch squad." Recruit 20-50 supporters who commit to engaging on launch day. Give them specific times to show up and specific things to do (comment, ask questions — NOT just upvote).
• Prepare a list of questions for trusted contacts to ask on your PH page. This seeds the comment section with real, thoughtful discussion.

Week 4: Final Prep

• Confirm your launch date. Check PH's "Coming Soon" page to scope the competition. Avoid days when major products are launching.
• Send a "T-minus 3 days" email to your list with the exact time and a direct link.
• Test everything. Website loads fast. Landing page is optimized. Signup flow works. Special PH offer is live. PH badge is on your site.