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The Launch Squad Playbook

Your "Launch Squad" is 20-50 people who commit to supporting you on launch day. Here's exactly how to activate them.

2 Weeks Before Launch

• Send a personal message: "Hey, we're launching on Product Hunt on [date]. Would mean a lot to have your support. Can I count you in?"
• Ask them to create a PH account NOW and upvote/comment on 2-3 other products to warm up their account.

1 Day Before Launch

• Send specific instructions:
  • "We go live at 12:01 AM PST"
  • "Here's the direct link: [link]"
  • "If you could leave a genuine comment about [specific aspect], that's even more valuable than an upvote"

Launch Day

• Stagger your asks across 3 time windows:
  • Window 1 (12:01 AM PST): Your closest supporters + international contacts
  • Window 2 (7:00 AM PST): US-based network, email list batch 1
  • Window 3 (2:00 PM PST): Remaining network, email list batch 2, LinkedIn push

The "Prepared Questions" Hack

Send 3-5 trusted people specific questions to ask on your PH page:

• "How does this compare to [competitor]?"
• "What's on your roadmap for [related feature]?"
• "Can this integrate with [popular tool]?"

This seeds the comment section with real, substantive discussion — which the algorithm rewards heavily.

Community Barter Strategy

One of the most underrated tactics. Find other founders launching within 6 months and propose a trade: