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1. Leading with your company name

Nobody cares about your company in the first message. They care about themselves. Save the pitch for later.

2. Sending the same message to everyone

Even small tweaks make a difference. Swap out the company name, reference a specific product, or mention their industry. Personalization doesn't need to be a novel — it just needs to feel intentional.

3. Using LinkedIn InMail for cold outreach

InMail has a "this person paid to message you" energy. Connection request + DM almost always outperforms InMail for cold outreach.

4. Pitching on the connection request

The connection request is just the handshake. Don't walk up to someone, shake their hand, and immediately pitch them. Connect first, message later.

5. Giving up after one message

Most replies come on the 2nd or 3rd message. If you're only sending one message and moving on, you're leaving most of your pipeline on the table.