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📄 General Guidelines
- The goal is to start a relevant conversation, NOT to close a deal.
- Optimize your copy accordingly.
- DO NOT talk about your product’s features.
- Founders talk too much about what they’re building, and not enough about how it can help the customer.
- Instead, talk about the person, their company, and their pain points.
- People care about themselves and their own problems. Your product solves a problem, talk about that problem and twist the knife in it to get them interested.
- Above all, the most important thing is BE DIRECT.
- Send late night messages.
- Especially if you’re reaching out to founders.
- Much more likely to be online, be receptive, and not be inundated with messages.
⚡ LinkedIn-Specific Best Practices
- It should read like a text.
- Make it ridiculously easy to respond.
- Mention something related but niche so they know you did your homework.
- Use an Origami agent’s data point to proxy this.
- Don’t need to mention it explicitly, but you can imply it.
- Don’t just “check-in” for follow ups. Be useful.
- Find easy ways to provide new value
- Be helpful first.
- Share insights, connections, or articles
- Post consistent LinkedIn content.
- This builds trust with prospects over time. You slowly warm them up.
- [if possible] Send 2 separate messages immediately.